Maybelline. What matters.
GWA Junior Agency 2017
client
partner agency
university
mentor
team
Maybelline New York
McCann Düsseldorf
Hochschule Niederrhein, University of Applied Sciences
Prof. Richard Jung
Prof. Thorsten Kraus
Prof. Harald Vergossen
Ümüt Yildiz
Yekaterina Milashenko
Hendrik van Amstel
Anna Dalege
Luke Prangen
Kevin Mohr
about this project
The cosmetics market is contested. The brand Maybelline is in a difficult 'sandwich-position': Cheap suppliers from below and above expensive premium brands. Increase the perception of the brand Mayballine New York, but above all the relevance for potential customers
task
